Job Information
Bio-Techne Senior Director, Enterprise Cell and Gene Therapy Strategic Portfolio Manager in Minneapolis, Minnesota
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
We are seeking a tenacious and results-driven Senior Director to lead our Enterprise Cell and Gene Therapy marketing and product management teams at Bio-Techne. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, driving revenue growth, enhancing customer acquisition, and elevating the awareness of our Cell & Gene Therapy brand. This candidate will possess a strong understanding of the C> market space, with the ability to evolve product development roadmaps and evaluate new opportunities to enhance the portfolio. This person will foster start-up like responsiveness to our customers’ needs and ensure seamless collaboration across cross-functional commercial, operational, and business unit boundaries.\
Key Responsibilities:
Work with the CGT BU Leader and the product line PMs to set the strategic direction of the products within the CGT enterprise portfolio. Responsibilities include:
Evaluate new market opportunities for portfolio
Track competitive offerings across target markets, including potentially disruptive technologies
Provide deep customer knowledge for target segments through partnerships with sales and marketing, globally
Develop strategy for addressing specific segments of the market. Includes defining Region-specific needs through partnership with local business managers.
Provide strategic and compelling leadership for the Enterprise CGT marketing and product management teams, aligning strategies with overall business objectives.
Develop portfolio strategy to achieve 3-5 year business goals
Collaborate with PMs and technical team to create a new product introduction roadmap (3-5 year window)
Evaluate opportunities for OEM relationships for products within the portfolio or adjacent product areas. If potential areas are identified, evaluate potential partners and implement the products into the business unit.
Responsible for developing business cases for any newly proposed product or business direction
Responsible for developing financial models to support proposed business plans
Identify opportunities to expand presence with target market segment(s)
Enhance awareness of C> brand and workflow solutions for immune cell therapy, regenerative medicine, and gene therapy through content creation, organic and third-party advertising, landing page crafting, SEO, SEM, promotions, regionally tailored initiatives, etc
Cultivate and leverage customer advocates through targeted key opinion leader programs
Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and product performance.
Develop financial models and business cases to support newly proposed product or business directions
Mentor and develop a high-performing marketing and product management team, fostering a culture of growth and excellence. Encourage professional development and continuous learning for team members.
Qualifications
Education & Experience:
Requires a bachelor’s degree in a science related field, advanced degree preferred.
Financial acumen desired, MBA preferred.
Requires 10+ years of progressive experience in marketing and product management within life sciences or biotechnology industries.
Seven or more years of management experience is preferred. Strong leadership skills collaborating across functions and leading a high-performing team.
Knowledge, Skills, and Abilities:
Deep CGT industry knowledge, particularly in regenerative medicine.
Demonstrated ability to lead, build consensus, and solve tough business problems within highly matrixed product, marketing, and commercial structures
Proven track record of delivering growth, launching life science products, and executing successful go-to-market initiatives to a targeted customer base
Excellent presentation, and interpersonal skills, enabling professional communication across all layers of Bio-Techne as well as customers’ organizations
Ensure transparency, alignment, and seamless business execution with cross-functional collaborators and executive leadership
Craft business cases and data-driven analysis to define successful marketing strategies, develop outstanding products, evaluate new partnerships, and report performance
Synthesize insights derived from customers, competitors, and markets to inform customer-centric product development and business decisions
Agility in flexing from strategic thinking to tactical execution in a fast-paced entrepreneurial environment
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.
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